Cross-border
e-commerce

In recent years, cross-border e-commerce has increased significantly among Romanian companies, and the trend will continue in the coming years. An important, but often underestimated, element of success in cross-border selling is efficient payment management.

A well-organized payment process can have a positive impact on sales, customer confidence, but also on profits by minimizing operational costs. 

The main challenge for Romanian entrepreneurs is to adapt payment methods to specific consumer preferences in different markets. Failure to adapt to local payment preferences leads to shopping cart abandonment and lower sales. 

Transaction complexity and security 

International transactions involve multiple banks, processors and market-specific payment providers. Using multiple providers increases security risks and payment rejection rates, negatively affecting conversions.

It is essential to use a single solution that integrates all stages of the payment process and all target markets. PayU GPO offers a unified platform, configurable to the needs of each online shop, that facilitates secure cross-border payment processing in Europe, South America and Africa.