Romanians paid online over 245 million lei for their favorite Black Weekend products
During the weekend of discounts ( 15 – 17 November), Romanians bought and paid online over 245 million lei, up 24% compared to 2018. Taking into account both orders paid online and cash on delivery, Romanians spent over 1.2 billion lei, according to PayU Romania.
In the PayU Romania system, 499,632 transactions were generated, increasing by 33% compared to last year. Approximately 80% of this amount, respectively over 198 million lei, was registered on Friday, November 15.
The golden minute set a new record in terms of online payments: in the period 7: 27-7: 28, 2,140 online payments were registered, almost double compared to last year.
The preferred products remain those in the IT&C category: electronics and appliances
The top of online shopping remains this year dominated by IT&C products, followed by products from the eTail and services category.
The average value of the shopping cart was 484 lei, 18% lower than last year, while the average shopping basket in installments increased by 5% and reached 974 lei.
Over 37% of the total volumes were paid with a card in interest-free installments
39% of the total value of transactions was paid with a single click, increasing by 16%
Romanians have saved their card details on the website or in the application provided by online stores to ensure that they get the desired product quickly, instantly pressing the “pay” button. 39% of the total volumes, more precisely over 95 million lei, were paid with a single click. 28% of the total number of transactions throughout the weekend was paid with a single click, increasing by 25% compared to the previous year.
The average value of the shopping cart in this case was 674 lei.
Top online deals for weekend discounts:
Over 21 million lei were spent using a card issued in a foreign country
In the PayU Romania platform, approximately 10% of the total number of online payments made by Black Weekend are transactions made with a card issued in another country, increasing by 71%.
The top 3 countries by the number of online payments registered in the PayU platform is:
United Kingdom – 6.8%
Hungary – 3.7%
USA – 0.5%
“This year, only on November 15, Romanians spent online on all three days of last year’s Black Weekend. The number of transactions reached almost half a million, demonstrating both the interest of Romanians for Black Friday and the confidence in online payments “
Marius Costin, Country Manager PayU România
“The decrease in the average value of the shopping cart is a normal consequence of the development of the e-commerce market and the maturation of the Black Friday event. This means that Romanians are confident to order and pay online using an interest-free installment card. They are choosing more and more types of products, even those with a lower value. “
Marius Costin, Country Manager PayU România
“It is bought in Romania from all over the world and more and more Romanians are expanding their search area for their favorite products on sites outside the country’s borders. This should make it clear to local online stores that the time has come to expand their business to other markets. PayU is taking strong steps in this direction, offering merchants the opportunity to expand across borders through our PayU HUB platform. Romanian traders can thus access emerging markets in which e-commerce is growing exponentially, even by 20% per year. Cross-border expansion also helps attract a new category of customers and even future customers, with 90% of the global population under the age of 30 living in emerging markets. Revenues grow automatically and business grows “
Marius Costin, Country Manager PayU România