The most important shopping event of the year

Black Friday 2020 (November 13) is over. Here are the final data recorded by PayU merchants, but also how they evolved compared to Black Friday 2019.

23/02/2021

 

How much did Black Friday buy online in Romania?

 

  • The total value of online trading volumes reached 349 million, 78% more than last year
  • The number of online transactions reached 539,000 transactions, 95% more than last year, almost double
  • The golden minute remains 07:44 with 4,792 transactions, 124% more than the previous year
  • The average value of the shopping cart is 647 lei, decreasing by 8%, and of the one in installments is 1,028 lei, increasing by 2% and higher by 60% than the average shopping cart

 

The main categories of products bought by Romanians, in order of sales:

 

  • IT&C
  • Home & Deco including Christmas decorations
  • Fashion
  • Perfumery
  • Books and games
  • Toys

 

Black Friday in Romania remains an event of interest for cardholders issued in other countries:

 

  • An increase of 124% compared to the previous year, with a share of 10% of total transactions
  • Top 3 countries:
    • United Kingdom: over 80% of total cross-border transactions
    • Ukraine and the United States are in 2nd and 3rd place

 

How Romanians buy Black Friday:

 

  • So far, Romanians have bought online in installments worth 90 million lei, 15% more than the same period last year
  • Almost half of all online transactions were made with a single click, 117% more than last year

 

 

The figures communicated in the last months regarding the adoption of the card payment in the case of online orders were maintained during the most important shopping event of the year. We are talking about a doubling of the total number of transactions compared to last year. The golden minute took an impressive turn, of over 124% and we are approaching the threshold of 5,000 transactions per minute.

Elena Gheorghe, Country Manager PayU Romania

The fact that the IT&C category remains in the first place is not a surprise. The offers were good, as every year, and the need is growing, given the context. The same can be said about Home & Deco, especially since people work more from home, they have time for more projects related to home, but they also want increased comfort. The interesting figures come from the Fashion and Perfumes categories, which have registered considerable growth and we can say that we are witnessing a change in buying behavior.

Elena Gheorghe, Country Manager PayU Romania

When we talk to people about online payment, we tell them that it is fast, convenient and secure. These attributes were discovered in recent months by Romanians and we are confirmed by the fact that almost half of the total transactions were represented by one-click transactions.

Elena Gheorghe, Country Manager PayU Romania

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