The most important shopping event of the year

Black Friday 2020 (November 13) is over. Here are the final data recorded by PayU merchants, but also how they evolved compared to Black Friday 2019.


How much did Black Friday buy online in Romania?


  • The total value of online trading volumes reached 349 million, 78% more than last year
  • The number of online transactions reached 539,000 transactions, 95% more than last year, almost double
  • The golden minute remains 07:44 with 4,792 transactions, 124% more than the previous year
  • The average value of the shopping cart is 647 lei, decreasing by 8%, and of the one in installments is 1,028 lei, increasing by 2% and higher by 60% than the average shopping cart


The main categories of products bought by Romanians, in order of sales:


  • IT&C
  • Home & Deco including Christmas decorations
  • Fashion
  • Perfumery
  • Books and games
  • Toys


Black Friday in Romania remains an event of interest for cardholders issued in other countries:


  • An increase of 124% compared to the previous year, with a share of 10% of total transactions
  • Top 3 countries:
    • United Kingdom: over 80% of total cross-border transactions
    • Ukraine and the United States are in 2nd and 3rd place


How Romanians buy Black Friday:


  • So far, Romanians have bought online in installments worth 90 million lei, 15% more than the same period last year
  • Almost half of all online transactions were made with a single click, 117% more than last year