Black Friday Media Center by PayU

Black Friday is no longer just about what consumers buy. It’s also about how they choose what to buy, how technology shapes their decisions, and how businesses respond. 

That’s why, this year, we’re moving from transactions to consumer behavior. PayU’s real-time data is the starting point for a wider conversation about Romanian e-commerce. Every update tells us what happened, why, and what it means for businesses.

We follow Black Friday from the first signals of the morning to peak hour and the evening wrap-up. 

• The consumer: what consumers in Romania buy, how much they spend, and how they pay. 

• AI: how artificial intelligence is changing the way consumers discover, compare, choose and buy products. 

• The data: what actually happens once Black Friday kicks off. 

• The merchant: how businesses respond to the behavior we see in the data. 

At the end of the day, we sum it all up: what Black Friday 2026 has shown us about the future of online shopping. 

Online stores, e-commerce platforms, marketers, data and AI specialists, banks, payment industry players, and couriers. Every perspective that matters on the busiest shopping day of the year.

Soon to come: the agenda, speakers & hot topics