PayU GPO is a company with deep Romanian roots, combining strong local expertise with global reach. We anticipate and adapt to international trends, bringing valuable insights to our Romanian clients.
Our story began in 2004 with the launch of ePayment by GECAD, a 100% Romanian company. In a time when card payments were almost non-existent in Romania, GECAD ePayment established itself as a leading provider of integrated e-commerce solutions. Through innovation and adaptability, we quickly became the market leader.
In 2010, Prosus, an investment fund owned by Naspers—the second largest player in global e-commerce—acquired the company. This was the moment when our 100% Romanian DNA company became an integral part of an international business phenomenon. By early 2012, we officially became PayU GPO Romania.
In 2024, we celebrated 20 years of supporting Romanian companies and contributing to the local economy. Our affiliation with Naspers and the PayU group—among the world’s largest tech investors—provides us with access to global expertise, cutting-edge technology, and real-time insights from developed markets.
Our guiding principle, “Local expertise, global coverage,” drives us to create out-of-the-box strategies and approaches for our Romanian clients, enabling them to adapt swiftly and effectively to evolving consumer trends and needs.
Built on the trust of local e-commerce leaders, PayU has grown to become Romania’s market leader in payment processing volume. Working closely with our banking and IT partners, we continually develop new solutions that increase our clients’ sales while enhancing the consumer shopping experience.
✓Working with the biggest brands in Romania and nearby countries
✓Guaranteed higher authorization rate
✓100% security: we have the highest certificates for secure transaction processing – e.g., PCI DSS Level 1 Certified processor
✓Payment Institution License
✓We possess a highly profound understanding of the Romanian e-commerce market & trends, local regulatory & compliance and make it simple for you
✓Better fraud management due to local knowledge and close relationships with the banks
✓High experience in dealing with back-up solutions & scenarios in real time for high peaks (Black Friday)
✓Connectivity with 3 data centers, 4 gateways and 11 acquirers
✓We can process over 7k transactions/minute
Be accessible. Think globally. Listen deeply. Embrace diversity.
Do what you say. Build trust. Act fairly.
Be united. Value each other. Share knowledge. Support one another.
Take risks. Learn from failure. Push the boundaries.
Be responsible. Take initiative. Stay focused. See things through.
