Apple Pay

Discover the simplicity of Apple Pay for one click, seamless in-app and online payments. In Romania, Apple Pay accounted for 8% of total processed volumes for merchants who accept this payment method.

What is Apple Pay?

Apple Pay is a mobile payment and digital wallet service by Apple Inc. It allows users to make one click payments in person, in iOS apps, and on the web using Safari browser. Shoppers add credit and debit cards only one time to Apple Pay and don’t have to worry about introducing payment details at every purchase anymore. 

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Why choose Apple Pay?

Increase conversion rates

Apple Pay increases the conversion rate in the checkout process, as buyers do not have to enter their card details or log in to online banking.

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Reduced Cart Abandonment

Less abandoned carts thanks to a simplified one click payment process.

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Convenience

Clients can make payments with just a tap on their devices. Plus, fast checkout with saved Apple Pay payment information, which enhances the customer experience.

Increase sales

In Romania, Apple Pay transactions have an average value almost triple that of a normal card payment.

Global Reach

Apple Pay is accepted in a wide range of countries and regions across the globe, making it a great option for businesses with international customers.

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Security

Apple Pay uses advanced security features, such as tokenization and biometric authentication (Face ID or Touch ID), to protect customer information.

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How to integrate Apple Pay?

  • Apple Pay

    Apple Pay

    GPO provides Apple Pay from your PayU account, in the payment page, without any technical setup or integration.

    Activate payments

If you want to integrate Apple Pay in your own checkout page, please contact us, as it requires techical integration.

Check out Apple Pay documentation

Apple Pay FAQs (3)

What are the devices supported by Apple Pay?

Apple Pay is supported on iPhone 6 and later, iPad Pro, iPad Air 2, iPad mini 3 and later, all models of Apple Watch, and certain Mac models with Touch ID or Face ID. 

How can you integrate Apple Pay with PayU GPO?

Apple Pay integration with PayU offers two paths: 

  • You can directly integrate Apple Pay from your PayU account, in the payment page, without any technical setup or integration for a straightforward experience. 
  • You can also integrate Apple Pay in your own checkout page, but in this case customized integration is required. This method involves technical development. 

In which countries is Apple Pay used?

Apple Pay is used all over the world and it’s one of the top 3 digital wallet technologies in use today. The last available estimate on global Apple Pay users is that over 500 million people activated the service on their iPhones. In Romania, as of September 2024, the market share of IOS users is of almost 27%.

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