Spectacular increase in Black Friday transactions

PayU estimates that online transactions will increase by 150% over the previous year

PayU Romania, leader on the online payments market, estimates that in this year’s Black Friday edition we will witness a spectacular increase in online payment in the e-commerce market, both in terms of volumes traded and number of transactions. Thus, PayU Romania estimates that online payments in the amount of 764 million lei and approximately 1.4 million transactions will be traded at the market level, more than double compared to the previous year’s edition.


Buyer behavior


PayU estimates show that the value of the shopping cart paid in installments will be 65% higher than the value of the average shopping cart.


In addition, the one-click payment will represent approximately 50% of the transactions paid online for the entire day, compared to the rate of 34% recorded in the previous year.


Products that make online payment more comfortable have also contributed to the popularization of this method, along with education campaigns developed with merchants. New buyers have found that they can pay with a single click if they save their card on the merchant platform and also that they can get their money back within a maximum of 30 minutes after confirming the return, via Instant Money Back, a unique product in Europe.


Cross-border e-commerce, stable development


Keeping up with the trend set in previous years, buyers from around the world will continue to choose local traders, while Romanians will expand their search for their favorite products on cross-border platforms.


Similar to 2019, approximately 10% of all online Black Friday payments are expected to be card transactions in another country.


To help Romanian merchants expand their cross-border business, PayU has developed the global PayU HUB platform. Through unique integration with the API, traders have access to 2.5 billion potential new customers in fast-growing markets in Asia, Central and Eastern Europe, the Middle East, India, Africa and Latin America. From the PayU experience, Romanian merchants are starting to expand their cross-border business. Those who have already taken this step have recorded sales that have contributed 50% to their turnover. In response to the growing trend of cross-border e-commerce sales, PayU has recently expanded its already rich range of local payment methods it has offered so far in Central and Eastern Europe (Poland, Czech Republic, Slovakia, Romania). ), adding popular local solutions in Western Europe, so that access to Western markets is as easy as possible.


Merchants in the PayU portfolio that will participate in this year’s edition of Black Friday include Altex, Elefant, eMAG, FashionDays, Flanco, F64, iStyle, Jysk, PC Garage, Vivre and others.