Installment cards

Installment payments are the most popular payment method in Romania, with a share of about 24% in e-tail.

Installment payments for
e-commerce

Installment payments are one the most popular online payment method in Romania, proven to increase up to 10 times the average value of the shopping cart, ultimately leading to 30% increase in sales.

Logos

  • Card Avantaj
  • Aplha Bank
  • BRD
  • Star card logo

Installment cards benefits:

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Increase average order value by facilitating larger purchases.

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Get access to the significant new consumer database.

Access to each bank’s marketing tools, to promote the possibility of payment in installments to each consumer database (newsletter, SMS, banners in account statements).

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Address clients’ concerns about affordability with flexible payment methods. Improve their loyalty by offering options that match their purchasing power.

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Easy access to multiple payment methods in installments, provided by multiple Romanian banks, with a single technical integration.

One single financial reconciliation for all payment methods integrated with PayU GPO.

User experience in checkout for payments with installments cards in Romania

  • Customers’ experience is similar to cards, with the exception that they can select the number of installments before authorizing the payment

 

  • The total full amount of the transaction is paid by PayU to the merchant, while the customer can split it into the number of installments selected

 

  • Installments are free of interest if the customers are paying installments on the due date​

 

  • For these types of transactions commission is paid by the merchants​
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